Encouraging new talent into the industry is now more imperative than ever

The UK Creative Industries generated over £115 bn for the economy in 2018-19. So the drive to uncover innovative, new content ideas should no longer be a Societal ‘aim for’, it needs to be integral to our economic revival.

If the old adage “There Are No New Ideas….just new ways of telling the old ones”, is true, then how do we attract those innovative content creators whose visions and diverse experiences will tell stories that chime with audiences, in a novel and exciting way?

We’re all aware that talent is everywhere, but opportunity isn’t. However SMASH is a chink of light for cash strapped, talented but disenfranchised content creators working outside the established routes to entry. How about a free suite of advanced digital tools to enable them to create market savvy pitches for their new ideas?

SMASH is reaching out to emerging grassroots talent and helping them articulate their ideas in formats that the industry needs. And SMASH provides Commissioners and decision makers with unparalleled opportunities to connect with emerging talent.

Let’s get those new exciting ideas on the screen, and let’s make the UK Creative Industries the world class export we know it can be.